Fuel Your Moment™ with Applied Nutrition Critical Whey Advanced Protein. Reformulated for superior taste, mixability, and performance, this next-generation blend delivers 24g protein per serving with only 130 calories. Ideal for post-workout recovery or daily protein support, Critical Whey helps build and maintain lean muscle while tasting genuinely delicious. Choose from 13 indulgent flavours including Banana, Cookies N Cream, Caramel Latte, and White Choc Hazelnut.

• Premium multi-source protein – whey concentrate, isolate, hydrolysed whey, and milk protein concentrate for fast & sustained release.
• High protein, low fuss – 24g protein per 33g serving with smooth, instant mixability.
• Trusted for athletes – batch-tested (Informed Protein) with lab-verified protein content.
• Everyday friendly – gluten-free, soy-free, vegetarian, grass-fed dairy, and Halal certified.
• Great flavour choice – 13 crowd-pleasing options to keep shakes exciting.

Each 825g tub packs 61 servings to support your goals day after day—reliable nutrition that performs as hard as you do.

USAGE

Mix 2 scoops (33g) of protein powder with 250ml of cold water or cold milk and shake well. Consume immediately after training or throughout the day on non-training days. Consume 1-3 times daily.
Scoops are estimate only, weighing scales are recommended.

NUTRITIONALS (Based on Vanilla Ice Cream)

INGREDIENTS (Based on Vanilla Ice Cream)

Protein Blend [Whey Protein Concentrate (Milk), Whey Protein Isolate (Milk), Whey Protein Hydrolysate (Milk), Milk Protein Concentrate (Milk)], Flavouring, Salt, Emulsifier (Sunflower Lecithin), Thickeners (Carboxymethyl Cellulose, Guar Gum), Sweetener (Sucralose).

ALLERGENS: Contains Milk. Manufactured in a facility that also handles soya, egg, fish, celery, cereals containing gluten and products thereof.

TESTED FOR ATHLETES
Every ingredient within this batch undergoes rigorous scrutiny and testing for banned substances prior to production under a monitored programme. Final products are then produced and packaged at an ISO 22000, BRC, GMP & Halal accredited lab to provide the highest level of ingredient quality assurance.

CAUTION
Check with a qualified health professional before using this product if you are under the age of 18, pregnant or nursing a baby or if you have any known or suspected medical condition(s) or are taking any prescription or OTC medication(s). Not to be used as a substitute for a varied diet and healthy lifestyle. Store this product in a cool dry place, away from children. Do not exceed suggested use. For best before dates and batch number see label.

INFORMED-SPORT TESTED
Flavours that are Informed-Sport Tested: Chocolate Milkshake, Strawberry Milkshake and Vanilla Ice Cream. Every batch of this product is tested for banned substances under the Informed-Sport programme at an ISO 17025 accredited lab.